About Targetpoint
Targetpoint enables every publisher to maximize revenue from their traffic in a way that enriches the user experience and benefits the users with relevant information.
Targetpoint also enables agencies and pay-per-click search engines ("PPSE") to expand their reach and present their ads in the most appropriate location.
Source: http://www.targetpoint.com/aboutus.html
Targetpoint for publishers and webmasters
Targetpoint enables website publishers of all sizes to display relevant CPC ads and earn more money from their site in an instance. Our solutions deliver not only the ads most relevant to the site’s content, but also the most profitable ads in each category. Our Target-Payout formula performs constant auto-optimization to match your user’s interests to our best paying relevant advertisements. Our advertisers receive quality traffic leading to higher conversions, and you will get higher ECPM over time. With Targetpoint, CPC rates alone have limited meaning. The Target-payout formula performs constant auto-optimization, taking in to account both CPC rates and CTR history, and delivers the best ads in terms of ECPM performance. Targetpoint’ services are particularly publisher-oriented: You’ll have absolute control over the appearance of your ads, supervision over ad content, up-to-date statistics on your site’s performance and, most importantly, better bottom–line revenue.
Source: https://publisher.targetpoint.com/default.aspx